PORTFOLIO

A collection of works showcasing my Bachelors Degree capstone project as well as other academic and personal projects researched and developed by me

My overall goal with the branding was to explore a combination of the Blue Circle which is the international symbol recognized to represent diabetes and the seal animal.The reason for this is threefold, seal fur is hydrophobic and provides a barrier from the skin as well as a seal on a container provides protection in a similar way. With those points in mind the brand name was established, INSEALIN which is a homophone of the medication used by individuals who have diabetes, Insulin and the sealing concept together.

CONCEPT DEVELOPMENT

The progression of prototype development was split between three main areas, 3D printing, thermal adhesion and sewing.The 3D printing is used for exploring the closure method, the thermal adhesion is done with a domestic home iron to bond TPU coated materials together and finally the sewing is to explore the creation of a custom swimsuit to house the previously stated elements of INSEALIN.

For the full document outlining the entire process in greater detail, please feel free to reach out and I would be more than happy to discuss the project in further detail!

SJØMAT is a sustainable food truck service that specializes in using edible invasive species as the cornerstone ingredient with the goal of informing and promoting ideological shifts in the mind of the consumer. SJØMAT takes its name from the Norwegian translation of 'seafood' paying homage to the creator's heritage.

The location and area of sourcing are based around the intertidal zone along the coast of British Columbia in Canada; In particular metropolitan areas like Downtown Vancouver and North Van respectively

BRAND REFERENCE SHEET

RECYCLED OCEAN PLASTICS

The goal of SJØMAT is not only to bring forth alternative products to the consumer market but to also bring change in the community on the environmental issues at hand as well. One major concern is the growing amount of plastic waste ending up in our oceans. With regards to SJØMATs business operations, they will be using 100% recycled ocean plastic packaging as well as instituting a BOYC or 'Bring Your Own Container' policy in order to receive a discounted price. There will also be bottles branded by the company that will contain fresh, made daily and locally in-season produce that would otherwise end up being discarded due to its appearance not meeting supermarket standards.

The following content is a pair of perfumes based on two separate but mutually connected internet personalities who utilize illustrated characters or 'VTuber' models rather than using webcams to share their likeness. Both of their model's concepts are based on biblical characters, Satan and Beelzebub.Both the people who voice the characters share an interest in fragrances so as an act of kindness I developed these product concepts for each of them based on elements and smells that they state to like.

The following content is a pair of E-juice flavours and an overarching brand identity based on a single internet personality who utilizes an illustrated character or 'VTuber' models rather than using webcams to share their likeness. The character's concept is an undead lord returned from the underworld.The person who voices the character is a talented musician who mixes and masters both serious and comedic songs for clients, organizations and their community. They also are on the road to recovery from using cigarettes and as an alternative, he is now using an electronic cigarette or vape. These concepts are based on inside community jokes and a flavourful option for their own unique flavour blend.

The following content is a brand mockup for 'Cathedral Whiskey' based on a single internet personality who utilizes an illustrated character or 'VTuber' models rather than using webcams to share their likeness. While Emily also uses a 'VTuber' model they are also known to use traditional webcam footage in their live streams.Emily is a graphic designer based in Australia as well as an online internet personality with a passion for sharing their art in a variety of formats, from cosplay to illustrated works of art there are a plethora of skills this talented individual has. One of her favourite drinks is a malt scotch whiskey which is where the inspiration for the brand came from.